Which marketing channels does your hotel spend the most money on? What are the most effective ways of bringing business to your hotel? The answers to these key questions and many others can be found in a recently released HeBS 5th Annual Benchmark Survey on Digital Marketing. This is definitely a must-read if you are in the hospitality industry.
Key lessons you should take away from the survey:
- Forget offline, online marketing is a way to go! (49.1% shifted money from offline marketing budgets to online marketing; also over 45% of all hotel bookings in 2011 will be via the Internet)
- Go Social! Social Media is now a major player. (Social 43% of hoteliers saying they believe social media is one of the Internet marketing formats that produces the best results and the highest ROIs.)
- Go mobile! Many hotels are planning for a mobile site and mobile booking engine this year (14.6% increase comparing to 2010)
- Invest in website optimization and social media! Majority of hoteliers attribute the highest ROI to these two components.
From the social media side of things, I’d really advise you to look into Facebook ads, social plug-ins, and relevant blogs.
I highly encourage you to go through the entire survey carefully and to modify your marketing strategy accordingly.
Feel free to ask questions and/or share the best marketing practices of your property as well as your marketing budget projections!
Izvor: Online Fantastic, avgust 2011. | Autor: Lucie Hys